We promote European brands in target markets through a strategic combination of international brand development, trend forecasting and marketing intelligence.
We work with our internationl PR partners in Paris and Singapore to create consumer awareness of new brands entering international markets, organizing launches and unique promotional events for labels and designers.
MARKETING & BRAND DEVELOPMENT
Singapore
Our Singapore office uses public relations and local media liaison to promote European brands in new target markets.
We track design trends across Asia, advising brands on which products will work best for their target markets and how to build product ranges that can achieve international market penetration.
We also create public relations campaigns to source, secure, and maintain local media contacts, pitching company news to media, sending samples to fashion editors and coordinating fashion shoots or editorial mentions.
Paris
Our Paris office provide market research on the Asian retail sector with recommendations to European labels on Asian retail profiles, product line preferences and changing consumer trends.
We create client brochures for Asian retail partners and look-books for the labels we present to these retailers.clients and showrooms interested in stocking European products
We liaise with our Asian PR/communications partners to create promotional campaigns and maintain brand development across print, digital and social media.
- Production of international marketing brochures : translation, editing and publication of marketing e-newsletters; graphic design and content creation for websites and social media.
- Multicultural marketing strategies and multilingual CRM campaigns.
- Digital marketing and PR campaign exposure across tradeshows and media.